Yogesh B
0091.98.9257.8910 | pixelfiesta [at] gmail.com
Client facing creative. Very versatile Art Director. Strategic thinker. Print and Web proficient. Effective team member, as well an independent worker. Thoroughly technology-savvy. Progress-driven. Effective presentation and management skills
Work Experience
ART DIRECTOR
######### Marketing Pvt. Ltd., May 2007 — Current
• Designing targeted, innovative direct mail and marketing campaigns; ie. customer acquisition, cross-selling, up-selling
• Designing various elements of a Loyalty/ CRM Programs branding, welcome kits, mailers, cards, newsletters, e-newsletters, tier-based communication
• Active participation in marketing and creative brainstorming
• Create, control and supervise the creative output across all levels ———
Clients handled: Times Now, Raymond, Deutsche Bank, BNP Paribas, ICICI, Tata AIG, BPCL
This is an 21-year old ISO certified agency specialising in direct and relationship marketing services. It offers its client a comprehensive range of services in direct response, branding and creative, studio and production, data centre services, data analysis, telemarketing, rewards and partnership services, interactive services, training, fulfillment and mail handling.
ART DIRECTOR
Better Communications, July 2004 — May 2007
• Spearheaded and managed the design team at Reliance (Petroleum Retail Business) at an on-site studio.
• Designed POP, POS and event/ promo material for retail outlets and hospitality offerings across the country
• Co-ordination and direction of photo shoots at various locations
• Working in tandem with identity partners; Minale Tattersfield and the internal Marketing Team at Reliance
———
Clients handled: CIDCO, Reliance
ART DIRECTOR
Resource Communications, July 2002 — May 2004
• Lead and closely worked with the creative team of Graphic Designers and Web Developers
• Designed several coffee-table books
• Repositioned and developed new corporate identities for a group of companies.
• Worked extensively on exhibitions and OOH
• Been an active member of the Core Management Team. Recruited and established design teams
———
Clients handled: Brigade Group, Simova, DSL Software, Quantum BSO
Sr. GRAPHIC DESIGNER
ArtINeed.com/ thegreetings.com, March 2000 — June 2002
• Managed a team of 30 artists/designers for artineed.com
• Lead role in creating the website templates, clipart, web-art and font segments of this site.
• Visualisation and creation of e-greetings for thegreetings.com
• Streamlined processes and systems for increased productivity and cost efficiency.
GRAHPIC DESIGNER
Triple Ess Advertising, April 1999 — Dec 1999 and Accurate Services, Nashik | Feb 1997 — Feb 1999 Designed advertising campaigns, logos, stationery, brochure, leaflet, posters and billboards
Websites designed
www.pixelfiesta.in
www.resourcedesign.co.in
www.quantumbso.com
www.brigadegroup.com
www.brigadeschools.org
www.brigade-ctvti.com
www.homesteadbangalore.com
www.collyerlogistics.com
www.unwiredconnect.com
Education
• Professional Certificate in Web Engineering from Arena Multimedia
• Advanced Diploma in Computer Arts from Edit Institute
• Higher Secondary Certificate from BYK College, Nasik
• Schooling at St. Xavier's High School, Nasik
Certifications
• Certified in Photoshop By Brainbench in Oct 2000
• Certified in CoreldDraw by Brainbench in Oct 2000
• Certified in Written English by Brainbench in Oct 2000
• Test of Proficiency in English Conducted by CIEFL in Nov 2000
Software skills
CorelDraw,
Photoshop,
Illustrator,
InDesign,
Dreamweaver,
Flash,
HTML, DHTML
Javascripts
Interests and activities
• Keen interest to learn new things. Process-driven
• Actively participated in Elocutions, Exhibitions & Social/Cultural Activities
• Have the spirit of adventure and stamina to travel
• Inclined towards Photography, Music, Traveling and Cooking
Personal info
Nationality: Indian
Born: February, 1977
Fluent in English. Spoken Hindi, Marathi & Sindhi
Note: Reference, address, passport details etc. provided on request
1. Brain bench is the world's largest provider of skills certification exams on the Internet
2. CIEFL - Central Institute of English and Foreign Language
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